Initially i was going to write a glorified piece about how brilliant this week was turning out to be for Girls Aloud. It occurred to me that 'The Promise' (which is more than likely going to be Number 1 on Sunday) would be their forth Number 1, yes, but there first without 'a gimmick'. No culmination of a reality TV show, no Children in Need, no Comic Relief, no Sugababes. This would, for me, be the first PROPER Number 1 for the band. A Number 1 based on the quality of the song rather than some other highly influential extrinsic medium. Then it dawned on me, this could quite possibly be the band's MOST gimmicky release to date. What with Cheryl riding high from the X Factor, the girls performing on the show and the obvious stylised nods to the sixties effect that has been sweeping Britain post-Winehouse, post-Duffy. Is 'The Promise' the biggest sell out of their career? Whilst one cannot deny the catchings of the hook, or the continued high standard quirky lyrics, i still find myself pinning for the mixed reception of the epic Sexy! No No No or the lacklustre chart performance of Long Hot Summer. Is this the way AC/DC fans felt when everyone started to wear the band's T-Shirts?
Don't get me wrong i LOVE Girls Aloud, but i think i loved them more when everyone else didn't. Saying that, i am pleased they can still get Number 1s. I just hope that if Cheryl does decide to go her own way that the band will carry on. Like i said before, for me the band is really all about Nadine. I watched a bit of the Chemistry Tour DVD yesterday and she really is phenomenal.
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